Key Account Assessments
Key accounts are one of the most cherished assets of large organisations. We help companies ensure they maximise their key account relationships through an assessment program which enhances account management and planning. In addition we will help develop the most effective strategy for the account.

Our assessments process involves interaction with a company’s own senior executives (a key aspect of successful account management) and where possible key figures and decision makers in the client.

Why Account Assessments?
Many leading global organisations enjoy an impressive, high calibre and loyal client base but are not fully exploiting this hard-earned position to realise significant business growth potential. This large client or account list is often the envy of many of your competitors and is also the pre-requisite springboard for creating a higher-level of account-suppler relationship.

Our account assessments enable companies to UNDERSTAND, PLAN and then EARN more business from key customers.

The assessment provides the opportunity to QUALIFY your accounts to identify their value and appropriate relationship strategies.

Account Assessment Process
Each assessment typically takes 3 to 4 consulting days and encompasses the following activity:

• Assessment of current Account Plans
• Account reviews with Account Team/Management, ‘Sponsor Exec’ and ‘Delivery Exec’
• Meeting with a senior figure (Exec or key decision maker) in the customer
• Planning Workshop (based on findings and mis-matches)
• Present Account Effectiveness Plan (AEP) and assess an implementation approach
• (Optional add-ons) Coach account teams / Write revised account plan / etc.

For more information on Account assessments and to discuss a pilot trial please contact us at info@vistabusiness.org