KEY
ACCOUNT ASSESSMENTS
Key accounts are one of the most cherished
assets of large organisations. We help companies
in the Technology and IT Sector ensure they
maximise their key account relationships through
an assessment program which enhances account
management and planning. In addition we will
help develop the most effective strategy for
the account.
Our assessments process involves
interaction with a company’s own senior
executives (a key aspect of successful account
management) and where possible key figures
and decision makers in the client.
Why
Account Assessments?
Many leading global organisations enjoy an
impressive, high calibre and loyal client
base but are not fully exploiting this hard-earned
position to realise significant business growth
potential. This large client or account list
is often the envy of many of your competitors
and is also the pre-requisite springboard
for creating a higher-level of account-suppler
relationship.
Our account assessments enable
companies to UNDERSTAND, PLAN and then EARN
more business from key customers.
The assessment provides the
opportunity to QUALIFY your accounts to identify
their value and appropriate relationship strategies.
Account
Assessment Process
Each assessment typically takes 3
to 4 consulting days and encompasses the following
activity
• Assessment of current Account Plans
• Account reviews with Account Team/Management,
‘Sponsor Exec’ and ‘Delivery
Exec’
• Meeting with a senior figure (Exec
or key decision maker) in the customer
• Planning Workshop (based on findings
and mis-matches)
• Present Account Effectiveness Plan
(AEP) and assess an implementation approach
• (Optional add-ons) Coach account teams
/ Write revised account plan / etc.
