SalesKey™ - Sales Force Performance Assessments
Vista Business Development is accredited to deliver the successful SalesKey™ sales behaviour assessment and coaching method. The assessment is applicable to all levels in the organisation and identifies where and how a sales person can improve their performance through behavioural changes.

Why perform assessments?

A crucial aspect of improving sales and business performance is enhancing the productivity rating of individuals in the sales force. Undertaking the assessments offer the following benefits to an organisation.

An empirical test of ‘good’ and ‘bad’
performance of sales individuals

Identifies development needs in advance of a
sales training programme

Motivates poor performing staff by identifying
behaviour’ development rather than any
personality defect.

Comparison tool within sales teams, divisions
and departments

Recruitment tool to identify good/bad sales
behaviour patterns in short-lists for sales roles

More about the SalesKEY™ method
Established in 1996 SalesKEY™ is the most popular sales assessment tool in North America with over 9000 assessments undertaken each year. More recently SalesKEY™ has penetrated the European market, especially Scandinavia where around 2000 assessments are now taken each year.
For more information visit www.saleskeysolutions.com

How SalesKEY™ works
SalesKEY™ is a sales behaviour test NOT a personality test (there is no correlation between a person’s personality and sales performance – a flaw in generic psychometric tests).

The tool is based on the much-proven (and straightforward) fact that the most successful sales people are those who consistently and comfortably initiate contacts with customers. Therefore, SalesKEY™ assessments measure 19 key behaviours which impact the ability of Sales people to initiate contacts and identifies areas for their personal development. The tool essentially views any “sales-call reluctance” as an emotional short circuit stopping a sales person from doing what they KNOW needs to be done. By reviewing the behavioural results the assessor can identify ‘why’ there is poor (or good) contact initiation performance.

What are the results?
The test is taken on-line (still unique for this type of assessment) and takes about 30 minutes to complete. The results are available instantly and enable an immediate one-to-one feedback session of about 60 to 90 minutes.
The assessment has 4 parts – reflecting four incremental development stages of a sales person’s productivity:

• Sales Quotient
Basic abilities needed to initiate customer contact
• Training
Leveraging the company’s resources (products, Value Proposition etc..)
• Sales Style
Advanced relationship skills, consultative selling ability
• Productivity
Maximizing contacts/account penetration etc.


Who should do the test?
The test is applicable for all levels of sales people in an organisation, from New Hire to Sales Director. Although the focus is on sales basics these are widely recognised as the proven basis of performance issues in any sales, account management or business development role

Many non-sales people take the test, to gain an understanding of ‘sales short circuits’ that may exist, subconsciously, in their activities.

Many HR professionals within large organisations take the test – for two reasons. Firstly because it helps them understand the key strengths and needs of sales personnel for which they often have a recruitment and training responsibility. The second reason is that SalesKEY™ is increasingly becoming a tool for recruitment of sales people as organisations realize the accurate assessments it can provide with regard to behaviours for sales achievers and non-achievers.

Assessment Pricing Structure
Vista Business Development is fully certified to deliver SalesKEY™ assessments, feedback, coaching and reports.

We charge per assessment or per client for multiple assessments requests. For more information on SalesKEY™ assessments please send an e-mail to saleskey@vistabusiness.org

For more information on any aspect of Sales Behavourial Assessments and the SalesKEY™ tool please contact us at saleskey@vistabusiness.org



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